We learn from it, we respect it and use its stunning colors and shapes as design elements of our garments.

Creativity is the core of everything we do. Taking inspiration from the beauty that surrounds us, our mission is to always deliver captivating pieces that are recognizable and unique.

Transparency above all: it’s very important to us to ensure that our products meet our quality standards and are manufactured in socially
and environmentally responsible ways.

Our founder and creative director, Elena Beraldo, has always been a nature nerd and a curious human who had some curious experiences. In 2016 she started dreaming about building a conscious brand that celebrates nature, not only by producing in a sustainable and ethical way, but also by making it the very subject of its creativity.

After specialising in Sustainable Fashion, she moved to Hong Kong where she started to put together a team of like-minded humans, coming from all over the world: young, creative minds who are thrilled by the idea of bringing to life beautiful and high quality apparel, that has a message to share with the world.